Clik here to view.
Using Social Marketing to Promote Energy Efficiency and Conservation
This Environmental Leader article echoes the mission and strategy of our ReCharge America campaign. Hummer presents some of the innovative social marketing and community efforts that several utilities...
View ArticleClik here to view.
Climate Change Still Ranks As Top Global Issue
According to a survey recently completed by HSBC and called Global Pulse, 38% of respondents to a global survey viewed climate change and environmental issues as the top global issues, more than any...
View ArticleClik here to view.
Kodak Unveils New Environmental Logo, Sustainability Website
Kodak is taking a big step into the green marketing world with the premiere of a new Kodak sustainable logo which will illustrate the positive efforts Kodak is making to reduce the environmental impact...
View ArticleClik here to view.
Businesses Fail To Engage Consumers on Environmental Issues
According to the 2010 Cone Shared Responsibility Study, 84% of respondents think that they can help companies create products that benefit consumers, business and society but only 53% think that...
View ArticleClik here to view.
Stand By Your Cause: What Marketers Can Learn From Dawn’s Involvement In The...
We've all seen the Dawn commercials where rescue workers are cleaning oil-drenched birds in dish gloves, and presumably saving these animals' lives. In this Triple Pundit article by Jacquie Ottoman, we...
View ArticleClik here to view.
Green Marketing: How It Works and When to Use It
In this article posted today on Environmental leader, Emily McClendon discusses the ubiquitousness of green marketing and how the the term yields confusion and the practice lacks regulation. She...
View ArticleClik here to view.
Pocono Raceway Claims Largest Solar-Powered Sports Stadium
This article, posted today on Environmental Leader (www.environmentalleader.com), outlines NASCAR's plans to create a 25-acre solar installation that should produce 72 million kilowatts of energy over...
View Article
